{"id":1451,"date":"2020-11-05T18:00:52","date_gmt":"2020-11-05T18:00:52","guid":{"rendered":"https:\/\/olympuscustomprint.com\/mascots\/?p=1451"},"modified":"2021-09-27T14:47:40","modified_gmt":"2021-09-27T14:47:40","slug":"marketing-your-brand-with-mascots","status":"publish","type":"post","link":"https:\/\/olympusmascots.com\/blog\/marketing-your-brand-with-mascots\/","title":{"rendered":"Marketing Your Brand with a Mascot"},"content":{"rendered":"\t\t
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Mascot Marketing: Making Your Brand Mascot a Celebrity<\/b><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Celebrities and mascots are a lot alike.<\/p>

First, there are different types of each. Celebrities can range from actors and artists to talk show hosts and Internet personalities. They can be anyone from Dwayne \u201cThe Rock\u201d Johnson to Kim Kardashian West. Mascots can fit in the categories of\u00a0sports mascots<\/a>,\u00a0corporate mascots<\/a>,\u00a0school mascots<\/a>, or\u00a0specialty mascots<\/a>. Some of the most famous brand mascots are Geico Insurance\u2019s Gecko and the Milwaukee Brewers Racing Sausages. Celebrities and brand mascots both dedicate a lot of their time to brand marketing, which is a way to promote products and services in a manner that highlights their overall brand name. Each group\u2019s powerful influence builds an organization\u2019s credibility and identity on the market.<\/p>

Although both celebrities and mascots are vital brand marketing tools, they\u2019re not created equal. The Gecko and Racing Sausages have \u201cThe Rock\u201d and Kim Kardashian beat by a long shot. Did you know that, according to a study done by the social media firm ‘Synthesis’, brand mascots have a 22.2% endorsement success rate compared to celebrities\u2019 3.9% effectiveness? You may be unsure of how to market with a mascot. In this article, we will outline four ways to turn your mascot brand character into a celebrity. Read on to learn how to get your brand mascot all the fame, fortune, and paparazzi it deserves!<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Create Your Celebrity's Identity.<\/h2><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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So, you have a mascot for your organization, but what\u2019s its story? How did it come to be? For example, Frito-Lay\u2019s Cheetos Chester the Cheetah originated in 1986 as an antagonist who would disguise himself to sneak up on people and steal their Cheetos. Commercials aired with Chester disguised as anything from a wrestler to a bungee jumper. His sly, smooth voice would articulate the brand\u2019s slogans of \u201cIt ain\u2019t easy bein\u2019 cheesy,\u201d and \u201cDangerously cheesy!\u201d<\/p>

Is your mascot a Cheeto thief or a superhero? By crafting a backstory for your mascot, you can showcase your brand\u2019s unique traits. Branding aspects to incorporate into your mascot\u2019s identity include:<\/p>