{"id":1705,"date":"2020-11-06T18:43:25","date_gmt":"2020-11-06T18:43:25","guid":{"rendered":"https:\/\/olympuscustomprint.com\/mascots\/?p=1705"},"modified":"2021-05-21T17:18:49","modified_gmt":"2021-05-21T17:18:49","slug":"truliant-truceratops-dinosaur-mascot","status":"publish","type":"post","link":"https:\/\/olympusmascots.com\/our-projects\/truliant-truceratops-dinosaur-mascot\/","title":{"rendered":"Truliant – Truceratops the Dinosaur Mascot"},"content":{"rendered":"\t\t
Prior to the Truceratops mascot costume, Truliant Federal Credit Union had a \u201cDollar Dog\u201d mascot. In 2018, they wanted to rebrand to something more colorful and revamp their mascot program. The Truliant marketing team started brainstorming new mascot ideas, and they came up with the Truceratops mascot \u2013 a big yellow dinosaur with a fun and entertaining name that kids would really enjoy. Once the idea was born, Truliant partnered with a local illustrator, Kyle Webster, who created the design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
At each of the Truliant branches<\/a>, they have an interactive kids\u2019 section with games and activities including Truceratops. In addition to finding Truceratops in the kid\u2019s section, he can also be found online on\u00a0Truliant\u2019s social media accounts<\/a>, and in-person at events. Truceratops attends a variety of different community events throughout the year, and Truliant tries to get him out in the community as much as possible. Truliant even partnered with the Greensboro Swarm, a local affiliate of the Charlotte Hornets, and Truceratops handed out game tickets!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Right now, the main goal for Truliant Federal Credit Union is to get Truceratops well known in the community and make him easily recognizable. Truliant has been able to increase its brand recognition immensely with the use of Truceratops as its brand mascot. When members and non-members see Truceratops at local events or online, they associate the big yellow dinosaur mascot costume with Truliant\u2019s brand. Having the mascot allows them to personalize the experience that their members and followers receive; it\u2019s a great way to get more connections with their current and potential members.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Recognizing the Brand Behind the Dinosaur Mascot<\/h2>
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Truceratops on Social Media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t