{"id":3445,"date":"2021-01-06T05:18:00","date_gmt":"2021-01-06T05:18:00","guid":{"rendered":"https:\/\/olympusmascots.com\/?p=3445"},"modified":"2021-05-21T15:53:23","modified_gmt":"2021-05-21T15:53:23","slug":"franklin-johnston-group-bee-mascot","status":"publish","type":"post","link":"https:\/\/olympusmascots.com\/our-projects\/franklin-johnston-group-bee-mascot\/","title":{"rendered":"Franklin Johnston Group – Bee Mascot"},"content":{"rendered":"\t\t
The Franklin Johnston Group, a multifamily residential manager and developer, has grown and planted properties along the East Coast. In total, the 500 busy bees at Franklin Johnston have created over 19,000 units and 115 properties in seven different states. With such a large hive, the company is constantly recognizing their dedicated employees. What better way to build a \u201cbuzz\u201d than with a custom company mascot?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
Annually, the Franklin Johnston Group senior executives have a retreat to discuss policies, core values, and the company\u2019s mission statement. The executive team is committed to excellence and want to make Franklin Johnston Group the best place to work. At the 2018 company retreat, the tagline of \u201cBe the solution\u201d was created. From it, the idea for an internal mascot bloomed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
To pick their company mascot, the Franklin Johnston Group conducted a custom mascot contest with their employees. A mascot contest involving your audience can aide in building your brand\u2019s story and help people connect with your mascot. Multiple employees submitted ideas relating to the company\u2019s slogan of \u201cBe the solution,\u201d but turned it into \u201c<\/span>Bee<\/em> the solution,\u201d with a custom bee mascot.<\/span><\/p> Franklin Johnston employees put a lot of thought into the mascot contest and were able to tie in the symbolism of a bee mascot in the following ways:<\/p> \u00a0<\/p> By having employees submit how a bee mascot relates to Franklin Johnston Group\u2019s values, their company mascot automatically became a mascot by their people\u00a0and\u00a0<\/em>for their people.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t As soon as Bee the Solution developed wings and left the hive, he created a buzz. The company mascot is used at grand openings for communities, company events, and charity events. If a Franklin Johnston community receives an award, Bee aides in presenting it. The bee mascot is also active on Franklin Johnston\u2019s social media accounts. Check out the Bee on their Instagram<\/a> and Facebook<\/a> pages!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\tThe Bee Mascot Creates a Buzz<\/h2>