{"id":6218,"date":"2022-08-24T17:50:55","date_gmt":"2022-08-24T17:50:55","guid":{"rendered":"https:\/\/olympusmascots.com\/?p=6218"},"modified":"2023-01-18T18:23:33","modified_gmt":"2023-01-18T18:23:33","slug":"the-gals-aspire-energy-drink-mascot","status":"publish","type":"post","link":"https:\/\/olympusmascots.com\/our-projects\/the-gals-aspire-energy-drink-mascot\/","title":{"rendered":"The Gals – Aspire Energy Drink"},"content":{"rendered":"\t\t
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The Gals - Aspire Healthy Energy Drink<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Setting the Stage<\/h3>

The energy drink market is an extremely competitive industry making it very difficult for any new company to penetrate the market and create a customer base. Aspire Healthy Energy Drinks needed a way to carve out an identity. By combining old school and new school marketing tactics, ASPIRE\u00ae did just that, with the help of their \u201cGals\u201d.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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The Current Energy Drink Market<\/h3>

Current energy drink manufacturers use extreme stunts and sports to advertise their products. Instead, ASPIRE\u2019s goal was to market their products to a demographic with a more health-conscious mindset. Turns out, that health-conscious demographic looks like small business owners, hard-working moms, and everyday 9-5ers. These everyday people needed a boost during the day that would (a) energize them, (b) supply them with healthy vitamins\/nutrients, and (c) not lead to a crash once the caffeine ran its course.<\/p>

\u201cHow do we reach these people?\u201d, asked ASPIRE\u2019s CMO, Kim Feil. We caught up with Kim to see just how they answered this question. This is where mascots come into play.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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If you're in the US, you're likely only a short drive away from ASPIRE!<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Mascot\u2019s capture everyone\u2019s attention. Our eyes are naturally drawn to animated movement, bright colors, and eye-popping designs. ASPIRE has been sending The Gals all over the nation. They attend music festivals, expos, parties, and a ton of other events. Heck, you can even find them in your local grocery store!<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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You can find ASPIRE’s drinks in Cosco, Walmart, Sam’s Club, Pick n’ Save, Metro Market, and Piggly Wiggly. To find out where to find their products closest to you, check out their Store Locator!<\/a><\/h6>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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