During the early stages of creating the Ibis mascot with Olympus Mascots, Tormenta FC didn’t have a name for him. To make it more exciting and engaging for the fans, the team encouraged fan participation through social media polls. After a series of polls, fans decided on the name “Bolt”.
One of the coolest things that Bolt has done is his trip around the world. Bolt visited the hometown of every player on the team, which amounted to twelve countries around the world! During this trip, he visited cities across the world and tweeted fun facts and pictures from each location. Bolt’s final destination on his trip around the world was Statesboro, GA, the home of Tormenta FC.
This trip not only got fans excited about the season and players on the team but also the introduction of the mascot costume. To introduce the final mascot costume to fans, Tormenta FC filmed a video of Bolt arriving at the Savannah Airport and shared the video on social media. Bolt then made his first appearance at the inaugural home opener.
Introducing....ME!!!!— Bolt the Ibis (@BolttheIbis) April 3, 2019
My world trip was amazing, but so glad to finally be here in Statesboro, Georgia!
Come hang with me at tonight's game against @FCTucson ⚡️
Vamos Tormenta!!#BoltUp #WeAreONE pic.twitter.com/eah2WHhhlU
Tormenta’s team mascot is the bridge that connects the fans to the team. Tormenta makes sure to take advantage of using Bolt for different marketing opportunities. Bolt is used for several gameday promotions, as well as various appearances throughout the community.
During games, Bolt helps lead the crowd in cheering on the players as well as having fun experiences with the fans. In the community, Bolt attends various events with the team to connect with fans. Engaging fans is not only important during the season, but also during the offseason. Keeping active on social media and attending events in the offseason keeps fans excited and looking forward to the next season.
Bolt has his own Twitter account and a TikTok account, and both are important in promoting him and the team. On Twitter, they focus on showing his witty side by interacting with fans, players, and other teams. In 2019, Bolt even participated in the Dolly Parton Challenge, a common trend going around social media. On TikTok, they try to focus most on his fun side by partaking in many of the TikTok fads that are going around as well as including fun things happening day to day.
Bolt adds a fun and unique dynamic to the organization, and he has had a significant impact on the brand. Like many other team mascots, Bolt serves as one of the faces of the organization and is an incredible marketing tool. He is recognizable to fans and other people in the community, and he has added to Tormenta FC’s brand recognition.
One of the main goals behind Tormenta FC is to be a family-oriented club instead of just being a business. Since having Bolt as their team mascot, Tormenta FC has achieved this goal, as Bolt adds a more fun and youthful aspect to the club by interacting with fans.
Having a high school mascot like Stretch Murphy sets Marion apart from other schools—it doesn’t make them better, but it makes them unique. As a community school with open enrollment, having a professional mascot costume really adds to the school’s atmosphere and represents what Marion High School is about, which helps draw students in.
Marion High School is extremely happy with the impact their new mascot costume has had on their school, students, and fans. It has been everything they had hoped for and more.
Create a backstory for your mascot to help with long-term branding.
Make social media pages for your mascot to bring more attention to your overall brand.
Think about the climate in your area when picking fabrics for the costume.