Literacy for Young Citizens is a non-profit organization created by two friends who met in college. Based in Alabama, the organization started in 2020 with the mission of promoting literacy to Alabama’s youth. They use their adorable mascot, SHORT the Squirrel, to help bring awareness to their mission.
Jolly Good, a soda brand created by Krier Foods, first emerged in the 1970’s. Based in Random Lake, Wisconsin, Krier Foods began canning vegetables in 1913, and made the switch solely to beverages in the 1950’s . The Jolly Good brand and its old-time flavors are making a comeback with the help of their product mascot, “Berry Blue.”
The Franklin Johnston Group, a multifamily residential manager and developer, has grown and planted properties along the East Coast. With such a large hive, the company is constantly recognizing their dedicated employees. What better way to build a “buzz” than with a custom company mascot?
The Hartford Yard Goats have two team mascots to brand the Minor League Baseball team. Baseball mascots Chompers and Chew bat home runs for the The Hartford Yard Goats’ team brand. The team mascots play a large role in fan engagement and social media advertising.
The Jenkins Foundation in sounding the alarm on carbon monoxide! Their bird mascot costume, Airy the Canary, promotes the foundation as a nonprofit mascot. Airy the Canary’s mascot meaning ties back to canary birds’ history. The bird mascot can be found on social media and in the organization’s educational programming.
Back in 2005, the Cleveland Indians followed suit with the Milwaukee Brewers and added their own in-game mascot race. The Indians started the Hot Dog Derby with three racing hot dog mascots: Onion, Mustard, and Ketchup. Over the years, the Tribe Hot Dogs have grown their presence at games, in the community, and on social media.
Phoenix Water’s two company mascots of Wayne Drop and Loo Poo douse the Phoenix, Arizona community with environmental education programming and sustainability awareness. The conservation and recycling mascots have erupted a dam of positive impacts for Phoenix Water.