Mascots for any organization are super important for engagement both in person and on social media. Engaging students, faculty, and the community with your school mascot is vital in creating an inviting and fun atmosphere at your school. To increase community engagement with your school, you can bring your high school mascot to public events in the community such as parades, fundraisers, and more! In addition, you can also promote engagement with your school mascot on social media through announcements and promotions. By having your mascot present in the community, you increase your school’s brand awareness and recognition, and you have a constant advertising tool!
A school mascot costume is not only important for external engagement but internal engagement as well. You can start engaging your students early by including them in the design process of your custom mascot, perhaps have them choose the name. You can also try to engage students by hosting tryouts to choose a student mascot performer! (Not sure how to choose a mascot performer? Check out this blog!) In addition, you can have your mascot serve as your school’s representative to deliver important messages which would increase student interest and engagement in those messages and are easily promoted on social media for added engagement.