Increasing A Mascot’s Return on Investment (ROI)
Finding and Increasing your Mascot’s Return of Investment is the best way to get the most “bang for your buck” out of your mascot purchase.
High school is an exciting yet challenging time when students begin to discover who they are and where they’re headed. With so much happening during those years, it’s easy for students to feel socially disconnected from school. A mascot can help fix that.
A mascot brings your school’s name and spirit to life. It energizes school events, strengthens the bond between students and faculty, and is a lovable character that alumni will recall for years.
We understand that investing in a custom mascot can be a big decision, especially with budget considerations. You might be wondering—does our high school really need a mascot? The answer is yes! A high school mascot can transform the entire school experience, creating fun memories, school spirit, and unity.
Still on the fence? Here are five reasons why a high school mascot is worth every penny.
Sure, your school has an identity of its own, but more often than not, your school’s nickname or team name is what people remember most. Your school’s mascot is crucial when creating an identity for your high school—students and faculty identify themselves as the “team name”. When opponents or community members see your mascot, they need to easily associate it with your school. Even if you already use a digital mascot for online branding purposes and print materials, creating a physical mascot costume brings your school’s identity to life.
Mascot characters are notoriously known for entertaining audiences of all ages. A school mascot draws the audience’s attention and brings your school assemblies, pep rallies, and sports games to the next level. Incorporating your school’s team mascot with your spirit program also allows your character to serve as the head cheerleader and be the face of your school’s spirit efforts. Whether your mascot dances, runs through the crowd, gives out promotional items, or interacts with the opposing team’s mascot; your students, fans, and community will look forward to seeing and interacting with your school mascot.
Mascots for any organization are super important for engagement both in person and on social media. Engaging students, faculty, and the community with your school mascot is vital in creating an inviting and fun atmosphere at your school. To increase community engagement with your school, you can bring your high school mascot to public events in the community such as parades, fundraisers, and more! In addition, you can also promote engagement with your school mascot on social media through announcements and promotions. By having your mascot present in the community, you increase your school’s brand awareness and recognition, and you have a constant advertising tool!
Yes, mascots play an integral role in your school’s spirit department, but they aren’t just important for sports. Your mascot provides a common label for all students, alumni, and faculty―it creates a sense of belonging. Your school mascot unites everyone under one name, makes everyone feel included, and connects students to each other and to the school. Teachers change, students change, but your high school mascot will remain constant and will always be remembered.
A fantastic way to create another memorable experience is by making the students part of the design process! Have them vote on the mascot’s name or have come up with design ideas. This will create a special connection between the students and their new mascot and might even encourage them to tryout to be a mascot performer. (Not sure how to go about the process of choosing a mascot performer? Check out this blog!)
Many high schools are in the same boat: they are unsure whether they need a custom mascot costume. Though having a high school mascot costume won’t necessarily make you better, it will make you unique. Creating a professional mascot costume for your high school will show your dedication to your school and make you stand out. In 2019, Olympus Mascots created a muscleman mascot costume for Marion High School. The athletic director at Marion explained that their mascot, Stretch, helps immensely with recruiting open enrollment students because it really shows what the school is about and draws students in. Read more about Marion’s school mascot and the impact it’s had on the school in our feature story.
These five benefits to having a custom mascot costume prove that designing and producing a mascot for your high school will be worth it. We understand that custom mascot costumes are a huge investment, which is why we created a blog all about mascot prices to give you more of an idea of what to expect. If you are looking for other tips and tricks regarding the design or use of a mascot costume, click here to view articles featured on our blog, or click here to view customer testimonials.
Need a high school mascot to cheer on your school? We can help you out!
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Increasing A Mascot’s Return on Investment (ROI)
Finding and Increasing your Mascot’s Return of Investment is the best way to get the most “bang for your buck” out of your mascot purchase.
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