Social Media
Your mascot should be appearing on your organization’s social media regularly. Alternatively, you could have your mascot have its own page, where you may find it easier to develop your mascot’s personality, and allow for more direct contact between your mascot and fans. Returns here can be found in changes in likes, follows, tags, and comments.
In-Person Events
Just like with social media, public events are a method of generating impressions. Giving your mascot the ability to interact with fans helps to personify your mascot, while leaving people with positive brand attitudes. Following up with a social media post after an in-person event is a great way to piggy-back off of your in-person success! Returns for this situation take the form of things like event sales, RSVP’s, and mascot interactions throughout the event.
Merchandising
Merchandising is often overlooked as way your mascot can help pays for itself. Your mascot is meant to be the personality and face of your brand, and this is something you can monetize. Think of all the merchandise you can sell with your mascot’s likeness in your gift shop or online store:
- T-shirts
- Posters
- Hats
- Bobble heads
- Water Bottles
- Jersey’s