Now that your mascot has an identity, it’s time to get noticed! Mascots are a great way to build brand visibility for your organization. Brand characters are fun, colorful, and visual. They capture an audience’s attention like no other brand marketing tool. Here are a few places your brand mascot can strut its stuff on the red carpet:
Your mascot doesn’t have to be a bee to generate buzz on social media! Your organization’s Facebook, Twitter, Instagram, and LinkedIn accounts are the perfect place to advertise your brand character. Studies have found that photos with mascots in them gather more shareability and engagement on social platforms. A brand mascot can easily be integrated into social posts and can liven up your company’s social media brand marketing.
If you want to get your mascot noticed and want to outshine the competition, bring it to your organization’s next event! Brand mascots liven up the crowds at tradeshows, assemblies, parades, and even networking events. Mascots make events memorable by adding a “face” to your organization.