The original TikTok video has 29.5 million views, with the account boasting 1.5 million followers, and this TikTok has only been up since November of 2019. That’s an average of 7.38 million views per year. That’s over 3x the number of views in less than half the time!
Ultimately, TikTok’s shorter format means more people are being exposed to your brand when compared to other social medias. Given that roughly 50% of TikTok’s audience are under the age of 34, this platform is an ideal way to target the next generation of consumers, workers, and investors. This is an effect way to get your brand’s mascot into the spotlight.
You can read more about TikTok’s Demographics here.