Mascot Blog: Tips and Tricks

ASU Ace the Aviator Taking Picture With Fan

4 Reasons You Need A Custom Mascot

A mascot can be any person, animal, or an object used to represent an organization, company, product, or service. If you’re considering getting a custom mascot, you may be asking, “How can a mascot add value to our organization?” or “What impact would a mascot have on our brand?”. Here are four reasons you need a mascot!

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Andy Armadillo in the back of a welcoming truck in a parade

5 Ways to Introduce Your New Mascot

Your mascot’s introduction is vital to your mascot character’s success in promoting your brand. From the first moment your character steps onto the field or appears at an event, you want them to connect with your fans and to become the face of your brand. The big question is- how do you do it?

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Foam Mascot Costume Pabst Blue Ribbon Beer

Foam Mascots: Pros and Cons

A common custom mascot material is sculpted or vacuum sealed foam. To find out if foam mascots are right for you, we’ve compiled a list of pros and cons based on the knowledge we’ve gathered from our 45 years of experience creating mascots.

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Geico Gecko Waving

Mascot Marketing: Making Your Brand Mascot a Celebrity

Brand mascots are a great way to market an organization. You can create an identity for your brand character while telling your brand’s unique story. Proper brand marketing can turn your brand mascot into a celebrity. Learn how to get your brand mascot all the fame, fortune, and paparazzi it deserves!

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Chico State University Mascot Giving High Five

Choosing A Mascot Performer

Once you have a mascot costume, it’s time to choose a mascot performer. Your costume can provide some limitations with whom you can choose as your mascot performer, so it is important to be aware of them.

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